In the current seriously competitive environment, while enterprise chooses talent, talent also chooses enterprise.In this two way selection, enterprise wants to raise its competition. That is to attract more excellent talent.So how the enterprise attract excellent talent is the most important question that each enterprise needs to think carefully and solve. As the enterprise employer, how to attract people's heart?

　　We need to build a first good impression to attract talent by telephone communication. If we make a call to the candidate for the first communication, then the first impression of telephone communication may decide whether the candidate has interest to the enterprise and whether they will come to the interview or not.

　　The telephone invitation process is like telephone sales. Special and professional introduction always make the candidate patiently listening, and choose to ask the most attention question can attract the candidate's concern. This is also the professional skill of an interview officer must own.

　　High payment and benefits attract talent. It is said that there are always men under the high payment. Good payment and treatment is the basic condition for employee attraction.

　　Attract the talent by the interview process. The candidate's first impression to the enterprise is very important, it's called primacy effect. They will judge the company by the reception's attitude, company's environment, working atmosphere. So, good interview process and clear communication process is the necessary condition of the candidate's first impression.

　　【參考譯文】

　　在競(jìng)爭(zhēng)激烈的現(xiàn)代社會(huì)背景下，企業(yè)在選擇人才的同時(shí)，人才同樣也選擇著企業(yè)，在這個(gè)雙向選擇的過程中，要想提高企業(yè)競(jìng)爭(zhēng)力，那就是吸引更優(yōu)秀的人才。如何吸引優(yōu)秀的人才是每家企業(yè)需要考慮和解決的問題，那么作為用人單位，到底如何吸引人心呢？

　　通過電話建立良好的第一印象來吸引人才。我們?nèi)绻峭ㄟ^電話和單位應(yīng)聘者做初步溝通，那么，從第一次電話溝通的印象就可能決定了對(duì)方是否對(duì)公司感興趣，是否會(huì)來公司參加面試。

　　電話邀約的過程就像電話營(yíng)銷的過程，獨(dú)特及專業(yè)的開場(chǎng)往往成為能夠讓應(yīng)聘者繼續(xù)聽下去的關(guān)鍵；選擇對(duì)方最關(guān)注的問題進(jìn)行發(fā)問，往往能夠吸引候選人的注意力，這是作為一個(gè)優(yōu)秀的招聘官應(yīng)該具備的職業(yè)技能之一。

　　應(yīng)得的報(bào)酬和待遇來吸引人才。俗話講，重賞之下，必有勇夫。良好的待遇和薪酬，是吸引員工的基本條件。

　　面試過程中吸引人才，應(yīng)聘者到對(duì)公司的第一印象非常重要，這就是首因效應(yīng)。他們會(huì)通過接待人的態(tài)度、公司的辦公環(huán)境、工作氛圍等對(duì)公司做出初步判斷。所以，良好的面試流程及面試時(shí)流暢清晰的溝通過程，是建立第一印象的必要條件。

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